You have been up-selling incorrectly, Here’s why.

I’ve misunderstood the “upsell from free workshop” model and possibly so have you.  For a long time I would do free events and services hoping these freebies would get potential clients into the door who would then purchase premium products and services. The idea was to give them a sample then encourage them to buy […]

Multitasking is a lie

I remember in the earlier parts of my career I would proudly label myself as a multi-tasker. It was on my resume, I said it as a strength in interviews, and I loved being know as the girl who could do many things at once. But guess what?! It was all a lie. Multitasking is a lie!  The […]

What it really means to work from home

I have been working primarily from home for the past 4 years. I am an entrepreneur so I work for myself but I also have contracted roles that I take on that allow me to work remotely. And let me just start off by saying that it is the most rewarding and draining thing that […]